What a great giveaway

Would you believe it - the latest publication for the hotel industry, whose name sounds like "aitch", has made it off the printing presses yet again. After a spluttering start, which had only seen two issues since its launch in February, I nearly choked on my tea when a third issue crossed my desk last week. So a bi-monthly that launched in February, but has only printed three issues by the end of August... ummmm you do the maths, but by my reckoning readers have already missed one issue of "aitch"!

So is content hard to find for this fledgling magazine? Well, it seems it's not only fillling pages on a bi-monthly that's hard work, but also drumming up reader participation. I was amazed to read that the mag's latest prize for Guest H of the Month had been awarded to its own art director. Of course, we would like to extend our congratulations to the "esteemed" Stuart Hammersley and hope he enjoys his bottles of Moet and Gosling's Rum. You'd think that a magazine with only three issues under its belt (and having already dropped one issue), would have postbags so full of reader feedback that it didn't need to resort to giving away prizes to its own staff!