Roadside Caterer OK Diner, which has nine sites across England and Wales from Elwick in Hartlepool to Cannock in Staffordshire, does all it can to recreate the feel and look of the iconic 1950’s American diner, made famous by the likes of Grease and Happy Days. While Little Chef languishes Ok Diner is doing well for itself, thank you very much, and has big ambitions in the sector. But as one would expect from a roadside caterer the car is very much the star, and there’s even a handy map at the company’s website to direct peckish motorists to their nearest store. So it was with furrowed rat brow and, quite honestly a growing sense of dread, that I read through the company’s latest press release inexplicably trumpeting the demand for and introduction of Braille menus at the car reliant sites.
Although one can’t argue with the company’s policy of being “glad to help our customers in any way that we can”, let’s just hope those partaking of the new service have a reliable designated driver to hand.