Vanity can get the best of us all at times and hoteliers are known for their love of immaculate appearances.
But a cheeky whisper has reached Kitchen Rat's ears that Grant Hearn, the feisty leader of budget hotel group Travelodge has succumbed to the narcissistic tug...
After several appearances in Caterer's news pages berating the government for contemplating slamming the industry with a bed tax, one reader notes his hair seems to have returned to its former glory - a touch of 'Just for Men' Grant? Well, we know you're worth it.