Politics is show business for ugly people as we all know and the general indifference our growth sector of tourism and hospitality is held in by the Government is perhaps uglier still.
Although the nature of governing leads to fluidity, if Labour retain power and Gordon Brown takes over the hot seat at Number 10 as widely trailed, Kitchen Rat has been told by sources close to the matter that current thinking would almost certainly lead to Visit Britain (VB) being killed off.
An odd move as we head towards London 2012 you might think, but no this isn't apparently a crazy punt at developing the domestic tourist market and closing off our borders (sorry Home Office).
Instead the thinking in the Government is to adopt a system mirroring the devolution model already in place in these fair isles.
So Visit England, Visit Wales, Visit Scotland and Visit London would be the likely set up. The exisiting network of Regional Development Agencies, which handle a lot of day-to-day activity related to tourism would get the chop, also.
Maybe VB's current boss Christopher Roderigues could be up for the role as coming from card scheme Visa where he was chief executive he could potentially be the industry's flexible friend.