“Nobody goes out of their way to stay in the Dartford Travelodge,” said company boss Grant Hearn recently when pressed on the particular challenges of running a budget hotel operation.
Well Mr Hearn, I think you've got off lightly.
InterContinental has just revealed that it will be opening a Holiday Inn in that popular mini-break destination Novosibirsk, the capital of Siberia.
The 200 bedroom hotel will open in 2009 in partnership with Clover Group, and let's hope both parties have some luck with occupancy.
For those tempted to make the not so short trip to the furthest reaches of the Russian Federation you can look forward to convenient access to the Novosibirsk exhibition and conference centre.
The new hotel will feature no less than four meeting rooms, will be done in that lovely green colour they always choose no doubt and is located next to 50,000 sq m of retail and office space - no indication if this is actually in use, though.
The city is the manufacturing and industrial heart of Siberia and has around 2.6 million souls, but do remember to wrap up warm as temperatures will fall quite a way past -40 degrees centigrade in the winter and relationships with Valdimir Putin's boys and the UK are also a bit frosty at present.
All in all I'm sure you'll be Russian to make a booking.
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