Marco Pierre White, who famously proclaimed he would never appear in a reality TV show, has just signed a three-year "golden handcuffs" deal with ITV.
The deal comes on the back of the success of this year’s Hell's Kitchen series and will see the original enfant terrible appear in a second series teaching celebs to be chefs next year. It’ll also mean he’ll be working on a documentary-style series.
Marco told the Mirror that after years of refusing any TV related offers he changed his mind because he liked the team he worked with.
"They were different to others I'd met," he said.
"I said I'd only agree if they let me be myself and if the show was educational, inspirational and interesting. This deal will give me the opportunity to share my knowledge."
After selling three of his London restaurants and signing a lucrative advertising contract with Knorr, perhaps Marco can share a bit of the dosh too?
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