Banish burns on Pancake Day the Wozza way

It's fair to say there's a certain pecking order when it comes to celebrity chef endorsements.

While Jamie Oliver has a tasty sideline plugging Sainsbury's and Gordon Ramsay has put his craggy face to a bottle of gin of the same name, Ken Hom choses always to travel with a wok and Tom Aikens is working with Wembley Stadium and upmarket event caterer The Admirable Crichton.

So, with Pancake Day fast approaching (5 February) and Government figures suggesting around 250 people have to visit their local hospital as a result of burns on the big day it's time for another cash-in.

Worried about your family getting burnt? Then you need to protect them with Antony Worrall Thompson's (AWT) extra long oven mitt.

Yes as part of the AWT kitchen linen range - available at the likes of TK Maxx no less - you can transfer hand protection along your forearm with this natty bit of kit.

Still, lends itself well to a catch line. Perhaps: Don't be a twit, get yourself a mitt.

No jokes about tossers though, please.