While the industry giants such as Compass and Sodexo have teams dedicated to marketing it's not so easy for the smaller contract caterers to make their voices heard.
Being the alternative is no alternative at all if no one knows who you are.
Luckily Nathan Jones, the other half of boutique caterer Harbour & Jones (H&J), isn’t too proud and has adapted guerrilla tactics in a low-tech approach to viral marketing.
Curious to know if Jones has passed through the airport or train station you’re at?
Well it’s easy enough to find out. Find the nearest public internet terminal and if you’re unexpectedly confronted with the H&J home page then you’ve had a visit from the firm’s marketing fairy in chief.
Does it work? Well H&J recently took a random, but charming, Californian foodie along on their regular client trips around London’s Borough market after she saw the site at an airport and couldn’t keep her curiosity in check.
No doubt it will snowball from here on in. Watch out Compass!
Harbour & Jones gets top Compass chef>>
It’s time to drop the H bomb>>
Vodka revolution wins Harbour & Jones new deal>>
Comments (1)
There are lots of ways to get low cost marketing messages out. Your blog is one example. Other ways include press releases, article directories, videos (YouTube, etc.), social bookmarking, etc.
Don't get mad, get guerrilla!
Posted by Sam Carrara | January 29, 2008 8:06 PM
Posted on January 29, 2008 20:06