Sometimes it's important to communicate your vision. On other occasions knowing when to keep it to the point is priceless.
Exciting things are happening at Birmingham’s NEC, not least £10m of investment in its catering, and what better way to illustrate this improvement than with food itself.
As part of this it was the turn of the group’s outside event catering arm Amadeus to take its turn in the spotlight last week.
Clients and associates were invited to a swanky dinner at picturesque Stoneleigh Abbey in Warwickshire.
Keen no doubt to tuck in and enjoy the perfectly matched wines courtesy of wine merchant Bibendum, NEC Group executive Paul Thandi cut to the chase in his pre-dinner welcome.
“18 months ago we set ourselves a strategy for the company, which was to be the market leader in catering. As part of this we today relaunch Amadeus. Some will tell you it’s all about sweating group assets but I believe it’s simply about bloody, good food.”
[Which it was].