Sweat and tears, or steak and beers? Ditch the gym

Tough choice eh? This catchy tagline, used by the Bell, a Hungry Horse pub in Yeovil, has got one Caterer reader hot under the collar.

Our man in Somerset - a hospitality industry veteran - now works in the fitness and leisure sector and reckons the marketing schpiel, used on a banner outside the pub, is an unjustified attack on his new industry.

Hungry Horse owner Greene King insisted the "ditch the gym" tag was "tongue-in-cheek" but the source says this isn't good enough.

"If the fitness industry was to say 'ditch the pub', the pub industry would be up in arms," he told the Rat. "The hospitality is getting abuse from all sides on health issues anyway and this doesn't help."

What do you think? Does our man have a point or is he over reacting? Let us know