Naked women and sustainability

It’s not often you hear the words “naked women” and “sustainable” in the same sentence. It certainly brings a new meaning to the phrase “mixing business with pleasure”.

But Kurt Ritter, chief executive of the Rezidor hotel group, managed to do just that when he spoke of the horrors he suffered when he took up an invitation from Stelios to go on an 'Easy Cruise' in the West Indies.

Ritter spoke of the walls of flesh coming at him from every angle -“Everybody was naked!”- the plethora of alcohol and the eardrum bursting music onboard. “I hope you’ve never been!” he said with a wizened shake of his head, a sorrowful look about the eyes. Mr Ritter is clearly from a time before Brits Abroad became a competition to see who could show their undercarriage the quickest, and seemed shocked and appalled by his experience.

And just what was the hotel lord’s chief concern for this picture of Dorian Gray-esque debauchery? “I just don’t know whether it’s sustainable.”

Well I think that probably depends on the amount of alcohol you consume, Mr Ritter.