He's got the restaurants; he's done the telly thing; he's put his name to various products, including gin, tableware and communications. Surely the Gordon Ramsay brand can't diversify even further?
Of course it can. News emerges today that the fiery chef has now put his name to a computer game based on the Hell's Kitchen series, he is currently fronting in the US.
Apparently, the game - created by Ubisoft - will allow players to "experience the show's high-pressure kitchen and dining room challenges" as a faithfully rendered 3D Ramsay watches their every move.
"I had a great time doing the voice for my own animation," Ramsay said. "Being in a video game is a new experience for me and I'm very pleased with the results."
One imagines it will have an 18 rating.
WOW!
Oh God pass me the sick bucket! Just when you thought Gordon couldn't spread himself any thinner...
Thanks for your comments guys. Just as an update, we have been assured that there is no swearing so perhaps it won't be an 18...