According to the grail of all that is gossip-related news PopBitch, formula one driver Lewis Hamilton recently popped into the Dorchester Hotel for an event.
But instead of proudly walking through the front doors accompanied by a glare of flashing paparazzi lights, he was hushed in through the back in a very secretive manner.
Apparently the reason was nothing to do with shyness or a new-found abhorrance of having his picture taken, and was more of a mercenary motivation.
Hamilton apparently has a deal with the Hilton hotel group and his PR people were none too happy at the thought of him being photographed in another hotel's foyer...You can't please all the people all the time Hamilton, remember that eh?