Gordon Ramsay has predictably got it in the neck from Fleet Street's women columnists, following lurid tabloid allegations of his supposed seven-year extra marital affair.
The likes of Allison Pearson in the Daily Mail, Virginia Ironside in The Independent, Sue Carroll in the Daily Mirror and Catherine Ostler in the Evening Standard all attacked the celebrity chef in the wake of the News of the World revelations.
Pearson's comments were typical of those written by the angry columnists: "As his monumental hypocrisy was revealed, the 42-year-old Celebrity Father of the Year could at least have shown some embarrassment, even a little shame."
One high profile columnist, Jane Moore of The Sun, chose not to write about Ramsay, however, instead focusing on the collapse of Woolworths.
As journalist trade magazine Press Gazette's blog has pointed out, Moore is of course married to Gordon Ramsay's press spokesman Gary Farrow, head of The Corporation PR agency.
Ha Saw Gordo cook at the BBC Good Food Show yesterday (Thurs) and he was brilliant. That man isn't having an affair - he spent too much time taking the mick out of the whole ordeal. These sad women should get the facts before they start wasting space in the daily rag. Sock it to em Gordo.