I am not a celebrity, Gordon Ramsay tells NOW magazine

It doesn't take much to be a s'leb these days, but it seems that now, after years of successfully prancing about in front of the cameras, the F-word, Kitchen Nightmares and Hell's Kitchen-star Gordon Ramsay doesn't want to be one.

So while others crave the limelight, the shy and retiring chef has shunned the celebitry spotlight so much he had to speak to s'leb packed glamour-mag NOW about how much he hates celebrity-dom...

He is, he remonstrates in the magazine which uses 'all the celebrity gossip' as its tagline, a chef who is on the telly, not a celebrity... Ahh the irony...