![Marco_Pierre_White_355954a[1].jpg](http://www.kitchenrat.com/Marco_Pierre_White_355954a%5B1%5D.jpg)
He's known for his public spats, but usually Marco picks equally prickly characters as himself, ie Gordon Ramsay or entrepreneur Tony Allan.
However this week the self-styled Godfather has gone for cuddly Hugh Fearnley-Whittingstall, the man who wants to get people buying properly reared chickens, and growing their own.
Speaking to recently launched lad's mag Shortlist (the free magazine for men with more than one thing on their minds), he said: "I'm not a political beast, but I think that all these crusades are purely about publicity.
"There are a lot of people in this country earning just £20,000 a year, and they have a family to feed and a roof to put over their heads. And certain people are banging on about battery chickens. I think it's quite insensitive of them, if I'm being honest. Can you imagine what it would mean to make every chicken in the country free range? Every field in England would have a chicken in it. It's a cheap jibe just to get column inches, which I think is highly cynical."
Pierre White also calls Heston Blumenthal's style of food "like building a jigsaw. that's how flambé restaurants get consistency. It's like a conveyor belt these days. If you've got a table of four then the first course will be four scallops. It's not like the old style of gastronomy. It's cooking by numbers now."
MPW is only saying what everyone thinks. Heston Blumenthal is a pretentious idiot who wants food to be about him rather than about food.