It's not just celebrity chefs that like the odd, unnecessary expletive. It seems their teams have a certain penchant for gran-unfriendly four letter words.
When a retired teacher, arguably with a wee bit of time on his hands, decided that he'd remonstrate via letter over Jamie Oliver's use of the f-word on his Channel 4 Ministry of Food series, he received this response from Oliver's enquiries team:
"What do you think I should write back except 'F*** you you c***'"
Definitely not whipped off the Word 2007 reply templates, it appears that the response was designed as an in-joke between the aptly-named enquiry team member Kris Boobyer and Oliver's publicist Pete Berry. However, in that fat-fingered slip of hand that's proved fatal for many a cheating partner, Boobyer hit the reply not forward button, landing the potty-mouthed diatribe in the teacher's inbox.
After some wholehearted apologies from Boobyer an Oliver spokesman released the following statement: "It would be insensitive not to listen to comments made by members of the public for whom swearing affects their enjoyment of programmes."