Inspiration comes from the most unlikely sources and caterers aren't immune to the odd eureka moment, especially when searching for that all important company name.
"Golden brown texture like sun, Lays me down with my mind she runs, Throughout the night, No need to fight, Never a frown with golden brown" was inspiration enough for one new firm.
Stuck for a name that didn't consist of the two founders' surnames, Simon Elliot, who last month launched Gold & Brown with partner Andrea Walwyn at the Academy Health Club in Harrogate, Yorkshire, heard the above Stranglers hit on his car radio and the rest, as they say, is history.
The company, which also has an online ordering business offering a range of locally sourced and ethical British goodies including products from Bettys and Taylors of Harrogate, has dubbed its cafe/delicatessen hybrid at the academy as a Caffètessen and plans two more outlets before Christmas.
Gold & Brown's website certainly impressed judges at Caterersearch's Web Awards last week who named it as their inaugural Foodservice Website winner.
So perhaps Queen's Don't Stop Me Now , Yazz's The Only Way Is Up or even the Sweet Smell Of Sucess by the Stranglers might be more appropriate for 2009.
I am not sure if they know that that song is inspired by the bands love of heroin? It tells of the experience while on Golden Brown. Not the most thought through company name.
I suspect chosen for lyrical rather than literal inspiration but a fair point. Still, didn't stop America's conservative right embracing Born In The USA as a patriotic call to arms and All Saints doing an utterly pointless cover of Under The Bridge. Perhaps the caterer in question should have gone for Brown Sugar by the Stones, a song about the benefits of Demerara sugar in home baking. Hang on a minute...