Taking chilling out at the beach to a new low

It's good to see that hotel companies in Dubai are finally putting their destructive, selfish and garish ways behind them, and are really starting to take the threat of impending global meltdown seriously.

But hark! What's this? Apparently the new Versace hotel in Dubai is taking the concept of chilling out at the beach a little too seriously, and is planning to "refrigerate" its beach to ensure that Donatella et al don't sweat too much whilst baking themselves to a used leather bag consistency in the Middle East's current bun.

It was announced this weekend that the beach next to the brand new Palazzo Versace hotel will have special pipes beneath the sand to absorb heat, a chilled swimming pool and fans to blow cool air over its guests.

Founder and president of the Palazzo Versace helpfully explained: "This is the kind of luxury that top [read morally void] people want."

The Palazzo Versace in Dubai will be the second Versace hotel to open, following the opening of one on the Gold Coast of Australia, with 15 more planned for the future, after the opening of the Dubai resort late next year.

Say goodbye to that last scrap of ice polar bears. Sob.