What do Richard Pryor and Al Capone have in common?

The occupancy tax on hotels in the state of California isn't the sexiest of subjects.

It's hard to explain you've got a great deal for guests that wipes that the additional payment, even when there's a deal that makes sense as it shows you're on the side of the customer. Who wants to pay more in order that the government benefits?

So JDV Hotels has come up with an offer that wipes out the additional amount until April 15 at all of their 30 properties.

Plus they've come up with a natty new video to promote it, bringing in names such as Al Capone, Richard Pryor and Buster Keaton for extra heft, and amusement value.

Take a peek to see what they're going on about.

Langham opens first hotel in California >>