Gordon Ramsay: Less celebrity more chef?

It seems no-one is escaping the effects of the credit crunch.

Gordon Ramsay has sacked his long-standing public relations guru Gary Farrow, after five years working together.

The move comes just weeks after Ramsay was accused of having an extra martial affair, but Chris Hutcheson, chief executive of Gordon Ramsay Holdings, called the decision a "rationalisation".

He told trade mag PR Week that Ramsay would not look for a new publicist and that the company would continue to use Sauce Communications for its UK PR.

Farrow, chief executive of The Corporation, did not comment.

No one in the industry is going to escape the effects of the looming recession and Kitchen Rat hopes Ramsay will now focus more on the restaurant business than showbiz (although being quoted in Marie Claire probably isn't the best start).