Our favourite twizzler killer Jamie Oliver has been involved in the more proactive side of the food chain as TV screens will soon reveal.
The celebrity chef has been filming a documentary on the British pork industry as part of the new Channel 4 Great British Food Fight season.
And at one point, because Jamie is looking into all aspects of the pig cycle, he's required to, erm, encourage a boar to make other boars, something that's done artificially in pig land.
"If you watch it then you'll see how it fits in," says a spokesperson clearly intending no pun. "His focus is on the reality of pigs' life."
"He takes in the artificial insemination, in the birth, in how they die."
It all brings back best-forgotten memories of Rebecca Loos performing the very same act on channel Five's reality TV show The Farm.
Hugh Fearnley-Whittingstall calls on industry to switch to free-range poultry >>
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