Last night's instalment of the Jamie Oliver on Channel 4 showed the pig ejaculation as previously trailed in this blog space for the 'Save Our Bacon' programme.
But it was also a chance for Jamie to put forward a challenging proposition to the British public: spend more on pork products even though you more than likely have less money at the moment.
Porker shoot-off aside, it showed the reality of the pig meat trade, the sow stalls in particular. A kind of equivalent of chicken battery farmed conditions; they were banned in the UK in 1999. In the EU, however, they'll be legal until 2013, which could make our industry sadly unable to compete in future - it's in the balance rather.
The programme featured Caroline Mortimer, who, as Caterersearch exclusively revealed last year, is the new head of catering at the Met Police. She vowed to use only British Pork on canteen menus as soon as was logistically possible.
Jamie took on Hugh's F-W's animal welfare mantle with aplomb in this latest edition of Channel 4's 'Great British Food Fight', and has hopefully convinced a fair number to switch to more humanely reared, British pork.
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