The former Dakota Hotel in Nottingham has been rebranded as the first of a new boutique hotel chain - MourHotel.
MourHotel is a new take on boutique in that it's USP - so it claims - is that it's a sensory hotel.
The owners, headed by chairman Russell Allen, plan to have 12 sites up and running within the next six months and have an initial development fund of £120m.
Ken McCulloch's Dakota brand went into liquidation last spring.
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