Wozza king of 'brand slap'

Heard a new term the other day as i was watching the Rise of the Superchef - three days late - thanks to V+ -

Talking about the king of TV chefs Antony Worrall-Thompson and his vast range of branded products - from pots and pans to sauces and even toilet cleaner - this marketing dude labelled Wozza the king of "brand-slap" - what a great term. Clearly Menage a Trois was not enough for the cheeky chef, and he's just upgraded to a menagerie...

Heard any other great terms lately?