Yasmina Siadatan becomes Sir Alan Sugar's TV Apprentice

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Yasmina SiadatanFinally, we have a winner for the Apprentice role - and she works in hospitality.

Restaurateur Yasmina Siadatan, owner of Mya Lacarte restaurant in Caversham, Reading, beat favourite Kate Walsh for the top job.

She strikes a blow for catering - despite the derogatory comments about the profession last week and the quality of her winning product.

In a final which asked the two contestants to produce a box of chocolates - because real life is like that - Yasmina triumphed with her cheaper, more mass market version.

Kate's were, everyone concurred, delicious and in fact, during filming for the promotion of Yasmina's chocolate brand, one of the models spat out a chocolate after a shoot.

It brings to mind one of the earliest tasks, when she was in charge of a contract catering task in which her food was likewise of very poor quality.

Strange for someone who runs a restaurant.

Sir Alan's other concern with Yasmina was that she'd find it hard moving from being self-employed to working for someone else - "two years in from running my own business I was set up for life," he said.

"Also will I be putting 20 people out of work?"

But Yasmina said that her brother was now taking over the running of the restaurant, and reiterated that she definitely wanted to work for him.

And, thanks to Sir Alan going on his "gut instinct", she will be now.

 

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This page contains a single entry published on June 8, 2009 8:40 AM.

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