Yes, it’s National Chip Week (11th to 18 February) and although the potato staple may not be as welcome as it once was on school menus, who out there doesn’t have a soft spot for the humble chip?
Well, apparently a fair few of us if the British Potato Council (BPC) is to be believed.
The potato quango is happily shouting about chip-loving celebrity Keith Chegwin joining forces with organisers this week to encourage the nation to ‘Love Chips’! .
The supporting press is being presented with the sort of forced enthusiasm/desperation usually reserved for struggling marketing types trying to sell a crap comedy to a sceptical audience by use of the term “hilarious” in the blurb.
Hey, we might be opting for the occasional lighter bite and checking to see if our fish accompaniment is from sustainable sources, but we’ve hardly forgotten the chip (although Spud U Like we perhaps should).
Mutton renaissance maybe, perfect summer Perry certainly and why does no one have Spotted Dick? But chips? I don’t think we need mourn their passing just yet.
